Sounds simple, right? Well, it has taken waaaaaay more time than I expected! But I’m almost there.
First, I had to chose an ecommerce site builder. Thank goodness my daughter, Liz, is an absolute guru at online marketing (does it for a living) and she guided me to BigCartel.com – mainly for its features, ease and simplicity.
It is expressly set up to accommodate the needs of artists.
The other must have is good photos. Liz is also a great photographer and helped me make the most of my camera and lighting set up. Taking four to five good shots of each piece/product is essential for your store.
The next step was to figure out the shipping costs. I went to my local Australian Post office and they were super helpful and gave me all the info that I needed. However, this is still a tricky issue. Packing costs, insurance, and postage all add up to a crazy high sum. But that’s the cost of shopping online and customers know that.
My other dilemma is pricing – it’s tricky – so I’m doing my best to get a fair price for my work, but also sell it!
It’s now ready and I’m pleased to present to you my online store at:
Please tell me what you think. I would love your honest feedback.
Good selling to all,